Thursday, June 21, 2007

@ M by Mariah Carey @


Mariah Carey hopes to hit more than high notes in the fall scent parade with M by Mariah Carey, her new women's fragrance.

Carey unveiled her scent to beauty editors at a cocktail party in SoHo Monday night, which she hosted with Elizabeth Arden, her fragrance licensee. And if Carey's musical prowess extends to her fragrance, Arden will have a hit on its hands: She is the best-selling female musical artist of all time, with 17 number-one singles - not to mention a five-octave range - to her credit. Carey also has won five Grammy Awards, nine American Music Awards and Billboard's "Artist of the Decade" award for her singing and songwriting talents. She is recording a new album.

The M by Mariah Carey scent, which the singer created with perfumer Carlos Benaim of International Flavors & Fragrances, is a floriental. It has top notes of marshmallow and sea breeze accord, a heart of Living Tahitian Tiare and gardenia and a drydown of sheer amber, patchouli and Moroccan incense.

An eau de parfum spray, M by Mariah Carey will be available in three sizes: 1 oz. for $38, 1.7 oz. for $48 and 3.3 oz. for $58. A 0.5-oz. parfum, $175, and a 6.7-oz. body lotion, $28, also will be sold.


The bottle, created by Arden's Jean Antretter, is a lavender glass orb with a subtle wave design and a silver rope-patterned neck. The cap is topped by Carey's signature butterfly. The outer carton features fluttering butterflies, with a front panel that opens to reveal the fragrance.

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